ClikitySplit's Unique Strategic Partnership Offer
     
     
   

Mine Your Website Traffic
     
    During the California Gold Rush, the real money was made "mining the miners", not prospecting.  The same opportunity exists today for media companies.  Let us collectively mine your website traffic which will provide a huge, new, untapped revenue stream. 

You do not replace any of the technology you are presently using with ClikitySplit.  ClikitySplit is an independent product that delivers incremental revenue to you.  It is a perfected hyper local search engine for end users and a dynamic marketing engine--the only one in the world--for advertisers. 

If you were an advertiser, in what is expected to be a dismal holiday season, wouldn't you want to change your sales message hourly?  That would certainly differentiate you from your competition.  Only ClikitySplit empowers advertisers to do just that.  And talk about differentiation for your TV station or newspaper.  A 30-second spot touting that power to advertisers would give you a strong competitive advantage.   

 

ClikitySplit's "Slideshow & Scrolling Ticker               ClikitySplit's "Specials" Advertising Pane

ClikitySplit provides a huge, new revenue stream with little or no cost to the media company.  The business model is to effectively monetize the traffic your websites generate by building the world's first local visual online community and empowering advertisers to change their marketing message dynamically and in real time.  No other site in the world offers that technology. 

No sales effort on your part is involved.  We'll handle that.  There is absolutely no risk involved partnering with ClikitySplit.  The upside is tremendous.  

The media company's only responsibility is to seed ClikitySplit with POI (point of interest) data of your present, past, and desired advertisers and fully populate the online community with POI data.  Then build "buzz" about ClikitySplit with news stories and encourage readers, viewers, and advertisers to "...help us build the world's first visual online community right here in (City)..." and drive traffic to ClikitySplit from your websites.  We'll take it from there.

ClikitySplit is the world's first dynamic marketing engine.  ClikitySplit empowers advertisers with all the rich multimedia tools available today + 10,000 characters of text.  Advertisers are empowered to change their content dynamically in real time as often as desired--something that no other website in the world can do! 

The business strategy is to give advertisers a 30-day Free Trial of our patent-pending dynamic billboards and teach them how to effectively market online via ClikitySplit.  Once they see how easy it is to gain a competitive edge over  their competition they will be hooked on ClikitySplit's unique technology.  Then on Day 31, we generate revenue. 

ClikitySplit is the next generation of search--"find", light years ahead of today's outdated and frustrating search model.  ClikitySplit is perfected hyper local search.  To prove that claim, just type your home address and zip code in the "Search by Location" box on the top right panel, hit enter, and search the various categories near your home.  ClikitySplit greatly enhances the end user experience with powerful sorting features, changing categories with just a mouseover and click, and absolutely no banner advertising. 

Talk about a breath of fresh air...  Those features alone will generate a lot of buzz. 

 

Demonstration of ClikitySplit
 

To take a test drive of ClikitySplit, just follow these simple steps:

Note:  When you first logon, a default map is loaded based on your geographic location; as a result, you are already searching without doing anything.

  • Type   brentwood tn  in the "Search by Location" box on the top right panel
  • mouseover "Restaurants"
  • Click on "American"
  • Mouseover the small red dot to the left of "Brentwood" to display "Mere Bulles" dynamic billboard

  • Mere Bulles "Specials" advertising pane is shown as the default; toggle down to see the photos and text
  • Click on the "Slideshow-Video-Menus" advertising pane
  • Click on "Slideshow"

  • Click on "Video"
  • Click on "Audio"
  • Toggle down to view Mere Bulles menu items
  • Next click on the "Quick Info-Guest Reviews" advertising pane

Now let's turn our attention to greatly enhancing the end user experience.  First note that there is no banner advertising in ClikitySplit.  Never will be!  That is a huge difference right there.

Now let's change categories:

  • Mouseover "Hotels" on the right panel
  • Select "Midrange" to display only hotels that are medium priced
  • Mouseover the small green dot to display the hotel's default popup (name, address, phone number, and "Online Reservations")

Now let's change categories again:

  • Mouseover "Retail/Shopping" on the right panel
  • Click "Department Stores"
  • Mouseover the large red dot
  • Click on the panel "Click Here to Zoom In"
  • Mouseover the large red dot again
  • Click on the panel "Click Here to Zoom In" to go down to the next street level
  • Mouseover the small red dot to display "Stein Mart's" dynamic billboard

Now let's personalize your demonstration:

  • Type your home address and zip code in the "Search by Location" box (5200 Maryland Way 37027)
  • Search for business locations near your home
  • Change categories to see the ease-of-use and speed
     

No other site can do what you just did via ClikitySplit.  ClikitySplit delivers true empowerment of the advertiser and a greatly enhanced end user experience.

 

Business Model

The business model is simple, unique and very profitable.

You have the website traffic.  ClikitySplit has the unique patent-pending technology.  That is a marketing marriage made in heaven.

ClikitySplit is a very visual product.  It will sell itself once someone sees it in action.  Accordingly, no sales staff from the media partner is needed to sell ClikitySplit.  We will take care of the sales ourselves.  You dedicate your energies to driving your website traffic to ClikitySplit.  We'll handle everything else.

We'll initially populate ClikitySplit with your present, former, and desired advertisers.  Just give us a listing of those advertiser's:

  • Name
  • Street address
  • City, state, zip code
  • Advertiser's type of business (italian restaurant, attorney, orthodontist, women's clothing, etc.)
    •   We greatly prefer the advertiser's specific SIC code; this speeds the process dramatically
  • Contact name (if available)

To fully populate the online community, additional POI data will need to be purchased.  That will ensure an exceptional end user experience.  The cost of this data will range from 10 cents to 50 cents per record depending on the data provider.

We'll generate the POI's (point-of-interest) geocode (latitude & longitude) and plot them on your local map via a small green dot.  This gives each POI a free listing and becomes the foundation for the visual online community for each city where you do business.  The green dot will display a default popup upon mouseover, similar to Google Maps.

Then you, via your media outlets and websites, enlist viewers, end users, and advertisers to add their listings free.  ClikitySplit supports an unlimited number of categories and subcategories.  End users are further encouraged to add guest reviews of their favorite POIs. 

The business model is to turn those free listings (green dots) into revenue-generating "dynamic billboards" (red dots). 

The strategy is as follows:

  • Offer free listings to all advertisers and any other POI
  • Offer a 30-day free trial of ClikitySplit's patent-pending "dynamic billboards"
  • Educate the advertisers how to effectively market online via ClikitySplit
  • Educate the advertisers how to effectively market offline
  • The education process includes weekly webcasts and archived tutorials

Advertisers will demand an answer to this question:  "...How will visitors find ClikitySplit..."  The media partner must clearly articulate how it will use its resources to drive traffic to ClikitySplit.

 
 

Google vs ClikitySplit

Ok, let's get this out of the way right now.

Google ßà ClikitySplit

Google

Google is a search engine.  By far the best there is.  However, all search engines have several shortcomings.  Among them are:

  • Only 10 search results displayed at a time
  • Google Maps only offers static popup listings
  • Therefore, Google completely controls the content
  • There is no way for the advertiser to dynamically market to the website visitor
  • If the end user wants to change categories (e.g. find a restaurant near his hotel) he must start a brand new search
  • Google AdWords, its pay-per-click advertising model:
    •     requires that the advertiser have a website
    •     limits the advertiser's marketing message to 70 characters
    •     only allows textual advertising (no rich multimedia)

To generate any traffic at all for the website, the advertiser must achieve Top 5 rankings on Page 1 in the search engines.  To do that, he must:

  • SEO (search engine opitmization)
  • SEM (search engine marketing)
  • PPC (pay-per-click)

All of these methods are extremely expensive to the advertiser.

ClikitySplit

ClikitySplit is a local visual online directory and dynamic marketing engine.  The only one there is!  Humans build its content.  As a result, it is focused on what humans search for, not what a computer algorithm assumes they want.

ClikitySplit:

  • visually and simultaneously displays all search results

  • advertisers do not need a website:

    •    ClikitySplit's patent pending "dynamic billboards" are much more powerful

  • provides dynamic content, updated in real time by the advertiser as often as he desires

  • as a result, the advertiser is in total control of his content

  • advertisers are empowered with all the rich multimedia tools available today:

    • Video

    • Video streaming

    • Audio

    • Photo slideshow

    • Scrolling ticker

    • Silverlight

    • Etc.

  • the advertiser is empowered with 10,000 characters of text

  • changing categories is a simple as mousing over a category and clicking a subcategory (e.g. Hotels à Economy à Restaurants à Italian à Retail/Shopping à Women's Clothing) with the new search results immediately displayed on the same map.  No other site can do that!

ClikitySplit requires no SEO, SEM, or PPC.  No click fraud is possible with ClikitySplit.  According to forensic studies, approximately 13% of paid clicks are fraudulent.

No other site can do what ClikitySplit can do.  No other site is as easy-to-use nor as fast.  ClikitySplit possesses revolutionary, disruptive technology.  And since ClikitySplit has a patent pending on its unique technology, no site will be able to duplicate its technology in the future.

 

A Picture is Worth a Thousand Words...

To show you just how differentiating ClikitySplit is to the end user as well as the advertiser, we offer this clear example of the difference between Google, Google Maps, and ClikitySplit:

Search Term:  japanese restaurants 37210

Google Results:

Google Maps Results:

ClikitySplit Results:

 

Analysis of the Different Results:

 

  • According to Google, there are 1,990 Japanese restaurants in zip code 37210
  • Google Maps lists 10 listings on the map (that is all they can list at one time)
    • None of which are found in zip code 37210
    • The listing on the left shows only Japanese restaurants in downtown Nashville
    • No one can tell where the map is centered; it is certainly not centered on zip code 37210
  • ClikitySplit centers the map on zip code 37210 and:
    • Shows no Japanese restaurants in zip code 37210
      • which is the correct number
    • Shows you where the nearest Japanese restaurant is located—zip code 37201 in downtown Nashville

Like we said, a picture is worth a 1,000 words.
 

Powerpoint Presentation

To view a 15-minute Powerpoint presentation about ClikitySplit's strategic proposal and marketing plan, click here.

 
 

Visual Online Community with Perfected Local Search

"...When we build it, they will come..."

ClikitySplit is designed for end users to find whatever they want in just a matter of seconds with just mousing over a category and clicking a subcategory.  Perfected local search!  This eliminates the frustration of search which requires starting a brand new search to change categories. 

ClikitySplit's unique technology supports an unlimited number of categories and subcategories.  As a result, for the first time in history a true visual online community is possible.  We encourage the strategic partner to enlist readers, viewers, advertisers, and website end users to build out the online community by adding their favorite point of interest free of charge and adding guest reviews.  Not just their favorite restaurant or retail shop but where to get their drivers license, where to find child care for their children, where to go to church, etc.  This information is especially important to new residents. 

Numerous studies have found that a majority of end users research online but buy offline.  Therefore, making it easy and simple for end users to buy off line locally is the key to success. 

ClikitySplit makes this process exceedingly simple by empowering advertisers to visually stand out to end users and empowering them to change their content dynamically and in real time as often as they desire.  The more the strategic partner drives traffic to ClikitySplit the more inclined advertisers are to effectively market online via ClikitySplit.

 
 

Branding by the Strategic Partner

Branding ClikitySplit by the media partner is accomplished by:

  • placing a clickable image of ClikitySplit "above the fold" on each page of your websites
  • place informative links below the image to promote ClikitySplit:
    • About ClikitySplit
    • Add your listing free
    • 30-day free trial of dynamic billboards
    • Enhance your free listing
    • Tutorials
    • "...Help Us Build World's First Online Community..."
  • building excitement and soliciting readers, viewers, and web site end users to "...help us build the world's first visual online community right here in (Cityname)..."
  • News stories about ClikitySplit
  • Regular feature articles about ClikitySplit in your websites
  • Sending emails about ClikitySplit to all advertisers and end users in your database
  • Making marketing calls to all Chambers of Commerce in your DMA:
    • Advising them of ClikitySplit's revolutionary marketing technology
    • Offering free listings to their members
    • 30-day free trial of the dynamic billboards
    • Informing them how you will brand ClikitySplit 

 
 

Building ClikitySplit's Patent Pending "Dynamic Billboards"

ClikitySplit's patent-pending "dynamic billboards" can be built in 15 minutes with our wizard.  Once built the dynamic billboards can be changed in real time in a few minutes as often as desired.  For example, a sharp restauranteur could run a lunch special, then change his dynamic billboard to run a "Happy Hour" special, and then change it again to run a dinner special.   

Content is king.  However, the power to update that content dynamically and in real time is differentiating!  Only ClikitySplit provides this power.

Input Screen #1

Input Screen #2

The Finished Dynamic Billboard

  

 
 

Pricing of ClikitySplit's Dynamic Billboards
   
There are four types of ClikitySplit's dynamic billboards:  
   
  • Standard:   "Quick Info-Guest Reviews" advertising pane
 $49.95 per month
  • Enhanced:  Standard above + "Specials" advertising pane
 $99.95 per month
  • Deluxe:      Enhanced above + "Slideshow-Audio-Menus"
 $149.95 per month
  • Premium:    Deluxe + "Slideshow-Video-Menus"
 $199.95 per month

There are 5 different themes for the dynamic billboards.

 
 

Revenue Split

ClikitySplit monetizes your website traffic and adds a true visual online community to your portfolio of advertising tools.  This differentiates you from your competition.  All this is done with minimal cost to you.  The upside is huge.

The media partner provides the branding of ClikitySplit.  ClikitySplit handles everything else, including the billing, collection and comprehensive accounting.  We share the revenue 50/50, net of sales commissions of 20%.

 

 

Financial Projections

The financial projections are based on the following assumptions:

Assumptions:

  • Initial 15,000 record POI database supplied by the media partner
  • 2% monthly growth in database from adding free listings by readers, viewers and advertisers
  • 30-day Free Trial of ClikitySplit's dynamic billboards
  • 2% of free listings upgraded each month to revenue-generating "dynamic billboards"
  • Average monthly subscription of the dynamic billboards = $100

If only 2% of the free listings in the visual online directory upgrade to revenue-generating dynamic billboards monthly, the strategic partner generates $1,250,000 in incremental revenue with little or no cost.  Realistically, effectively branding ClikitySplit with your resources should increase that upgrade percentage to 5-10%!

We encourage you to run your own financial projections.  Just change the drivers on Lines 1, 2, 5, and 6. 

 

 

Tutorials

The following informative tutorials will educate advertisers and end users:

Also check out our FAQs.

 
 

Educational Webcasts for Advertisers

Driving web traffic to ClikitySplit is accomplished via branding by the media partner.  Educating the advertiser how to effectively market online via ClikitySplit is the other major ingredient in monetizing your web traffic.  ClikitySplit takes care of that.

Educating the advertiser includes:

  • Tutorials about ClikitySplit
  • Step-by-step instructions how to build ClikitySplit's dynamic billboards
  • How to change the dynamic billboards in real time, keeping the content fresh
  • Webcasts (at least weekly) for all new and existing advertisers
  • Complete support

Marketing talent, not pay-per-click deep pockets, determines success in ClikitySplit.  The more we educate advertisers how to effectively market online and offline via ClikitySplit, the more advertisers will aggressively use it.

 

 

Co-branding

We want to build both your brand and ours.  Accordingly, we will gladly co-brand your media property with ClikitySplit.  We'll embed your logo or masthead on the left side of the header with ClikitySplit's logo on the right. 

When visitors click the ClikitySplit image on your website's homepage, ClikitySplit will open up in a new window, keeping your media property prominently displayed.  Therefore, the visitor's transition to ClikitySplit is seamless.

The cost of co-branding is $995.

 
 

ClikitySplit's Smartphone Application

ClikitySplit's Smartphone application is 85% complete with anticipated release in the 3rd quarter 2009.  Unlike other mobile applications, which are display advertising based, ClikitySplit's mobile app will mirror the PC version.  No banner or other advertising will be allowed. 

Screen shots of the Smartphone app are shown below.

 

         

 
 

In Conclusion...

  • At the very least, ClikitySplit builds the media partner an effective, differentiating local visual online directory
  • Ideally, the media partner obtains a huge new revenue stream at no cost outlay, gains a competitive advantage, and seizes the opportunity to aggressively market ClikitySplit.

 
 

Contact Us

Give us a call or shoot us an email to discuss this unique strategic marketing proposal.  Here is our contact info:

 
     
 ©2007-2009 ClikitySplit.comTM    
 Patent Pending. All rights reserved